Tour de Gourmet

Tour de Gourmet is an innovative gourmet experience hosted in the Langley Auto Collection where guests dined in at the dealerships in rotation. The seven curves in the logo created an icon of a serving ...


OpenRoad Exotics

Located in the Langley Auto Collection, OpenRoad Exotics is the luxury pre-owned brand operated by the OpenRoad Auto Group. OpenRoad Exotics is unusual, rare and experimental. A strategic quadrant system, developed from the letter “X” ...


Unearthing – A Ground Breaking Event

“Unearthing” is the ground breaking ceremony of OpenRoad Volkswagen. A brand new Volkswagen store is opening in 2015 in the City of Burnaby. The name “Unearthing” gives the meaning of birth from the ground. It ...


Jaguar Land Rover Langley Ad Cars

Jaguar F-Type and Range Rover Sport vehicle graphic inspired by the Union Jack is created to promote the opening of Jaguar Land Rover Langley.


Reflections – OpenRoad Auto Group Annual Report

Reflections is an annual publication for the employees to recap a year of progress and achievement. Like many public companies’ annual report, Reflections includes OpenRoad’s business data, company facts and executives’ reports. The challenge of ...


OpenRoad Lexus Grand Opening

OpenRoad Lexus Richmond is B.C.’s largest Lexus store. The store has invited 1,000 guests to attend the opening ceremony in their new location in the Richmond Auto Mall. The objective of this project is to ...


Audi S Party

OpenRoad Audi hosted a party in an hangar near the Vancouver International Airport to feature the 2013 Audi S models. “Take off” is the theme behind this event. Partnering with AirSprint, a private jet was ...


Bright Idea Lighting

Bright Idea Lighting is a well-established lighting store in Kelowna, B.C. The company planned to open its second store in Vancouver West end. This identity design project aimed to refresh the company’s image that speaks ...


Tiny Seed Scrapbooking

Tiny Seed Scrapbooking is an online scrapbooking supplier based in Vancouver. Most of its promotion is through online advertising. Majority of Tiny Seed’s customers are young female and young moms who enjoy crafting. The idea ...